Download e-book for kindle: Advances in Hospitality and Leisure, Volume 1 by Chen, Joseph S. Chen

By Chen, Joseph S. Chen

ISBN-10: 0762311584

ISBN-13: 9780762311583

"Advances in Hospitality and Leisure", a brand new peer-review serial, grants clean insights from a bunch of medical reviews within the domain names of hospitality, rest, and tourism. It offers a platform to provoke techniques on modern concerns and rising developments necessary to idea development in addition to expert practices from an international point of view. the main target of this sequence is to go beyond the cutting edge equipment of inquiry to be able to motivate new study themes which are important and feature been in huge missed. The sequence is raring to deal with the desires of the population having pursuits in disseminating rules, recommendations and theories derived from scholarly investigations. capability readers might retrieve worthy texts to stipulate new learn agendas, recommend manageable subject matters for a dissertation paintings, and increase the information of the topics of curiosity.

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Additional info for Advances in Hospitality and Leisure, Volume 1

Sample text

Beck, Arjun J. Singh, Michael L. Kasavana and Ronald F. Cichy ABSTRACT This article presents findings of a Delphi study that predicts events most likely to impact marketing to consumers in lodging, food service and clubs segments for year 2007. Two rounds of questionnaires were mailed to panels of industry experts within each sector, with an overall response rate of 42%. Findings suggest that the two overarching marketing trends will be convenience as a driver of consumer choice and marketing to an aging population.

Tsang, N. (1998). Service quality gap in China’s hotel industry: A study of tourist perceptions and exceptions. Journal of Hospitality and Tourism Research, 22(3), 252–267. Rust, R. , & Oliver, R. L. (1994). Service quality insights: Management implications from the frontier. In: R. T. Rust & R. L. Oliver (Eds), Service Quality: New Directions in Theory and Practice. Thousand Oaks, CA: Sage. Rust, R. , & Zahorik, A. J. (1993). Customer satisfaction, customer retention and market share. Journal of Retailing, 69(2), 193–215.

1998) Source: Based on literature review. MARCJANNA M. AUGUSTYN AND ARTHUR SEAKHOA-KING Researchers/ Year of Study Measure of Quality in Leisure, Tourism and Hospitality 15 terms of the perception of performance only. Such an approach avoids many of the problems inherent in the SERVQUAL scale, including the existence of multiple comparison standards and the weaknesses of the expectation construct. However, the SERVPERF scale measures service quality along the same five dimensions of service quality proposed by Parasuraman et al.

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Advances in Hospitality and Leisure, Volume 1 by Chen, Joseph S. Chen

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